Genius Sports is helping the Philadelphia Eagles to activate its sports betting partnerships in-stadium through a new agreement. [Image: Shutterstock.com]
Activating existing sports betting partnerships
Genius Sports Limited has entered a new agreement with the Philadelphia Eagles that will see the sports data giant help the NFL team activate its sports betting partnerships in-stadium. Genius Sports announced this new deal via Twitter on Tuesday:
As the exclusive sports data partner of the NFL, Genius Sports will help boost fan engagement at Eagles’ home stadium, Lincoln Financial Field. Branded screens in sports betting lounges will give Eagles fans additional insights through real-time betting odds, individual player stats, and scores in other NFL games. Eagles fans will also get access to unique betting promotions from the team’s sports betting partners. QR codes for the promos will be displayed on-screen in advance of games and during games.
In its role as the exclusive partner of the NFL, Genius Sports distributes real-time and official play-by-play statistics. It also provides its proprietary Next Gen Stats data to sportsbooks, as well as an official sports betting feed.
Boosting the fan experience at games
Speaking about this new agreement with the Philadelphia Eagles was Genius Sports managing director of media and engagement, Josh Linforth. He said: “Providing new and innovative platforms for teams to engage with legalized sports betting is a fundamental part of our NFL partnership.”
Linforth went on to talk about the pride that the company has in working with the Eagles and activating the team’s sports betting partnerships in-stadium.
the world-class experience that we always seek to provide our fans on game day”
Philadelphia Eagles senior vice president of revenue and strategy Catherine Carlson has welcomed this deal with Genius Sports, highlighting the company’s drive for innovation that is helping to enhance the game experience for fans. She said: “Tapping into and utilizing Genius Sports’ cutting-edge technology at Lincoln Financial Field will contribute to the world-class experience that we always seek to provide our fans on game day.”
Another significant agreement this week
It has been a busy week for the team at Genius Sports. On Monday, the company announced a major new sportsbook partnership with Hard Rock Digital. Through this deal, the sports betting operator will get access to the suite of sportsbook solutions that Genius Sports provides. This includes in-play content from the likes of the NBA, MLB, and English Premier League.
Speaking about this deal, Genius Sports CEO Mark Locke said: “Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”
In addition to the new deal with Hard Rock Digital, Genius Sports already has similar agreements in place with numerous other sportsbooks, including DraftKings, PointsBet, and 888sport.